Using keywords effectively

Keywords let you fine-tune which listings trigger your alert. There are two types:

Include keywords

These terms must appear in the listing title for it to match. For example, if you're looking for Nike Air Max 1 specifically, add "Air Max 1" as an include keyword.

### Examples

Exclude keywords

These terms must not appear in the listing title. Use them to filter out irrelevant results. For example, if you're looking for Air Max 1 but keep seeing Air Max 90 and Air Max 97, add "90" and "97" as exclude keywords.

### Examples

Common mistakes

• Using the brand name as an include keyword — You don't need to add "Nike" as a keyword if you've already selected Nike as your brand filter. Adding it as a keyword could actually cause you to miss listings that mention the model name but not the brand (e.g. "Air Max 1 OG" without "Nike" in the title).
• Being too broad — Adding "shoes" as a keyword won't help much if your category is already set to trainers. Think about what makes your specific item unique.
• Being too narrow — Adding "Nike Air Max 1 OG Red Anniversary 2023 UK9" as a single include keyword is unlikely to match any listing. Sellers rarely write titles that specific. Keep keywords short and focused on 1–2 words.
• Forgetting spelling variations — Sellers don't always spell things consistently. If you're searching for "dungarees", consider that some listings might say "pinafore" instead. You may need separate alerts for different terms.
• Excluding too aggressively — Adding common words like "new" or "size" as exclude keywords will filter out almost everything. Only exclude terms that are genuinely irrelevant to your search.

Tips

• Be specific — The more targeted your keywords, the less noise you'll get.
• Use exclusions — Trouve will suggest common exclusion terms when you're setting up keywords. We recommend adding at least a few to keep your notifications relevant.
• Combine with other filters — Keywords work alongside category, size, brand, condition, and price filters. The more filters you use, the more precise your results.